Released on: September 5, 2008, 2:49 am

Press Release Author: Douglas Maher

Industry: Entertainment

Press Release Summary: Media Mayhem\'s slogan of \"Fusing Experience, Strategy,
Technology and Drive\" describes a full-service advertising representation firm.
Services include online and offline marketing, and event sponsorships.


Press Release Body: Los Angeles, CA, September 05, 2008 -- Media Mayhem Corporation
(MMC) in conjunction with Nassiri Music announces their partnership for a campaign
that is set to cross cultural thresholds and help spread the message of peace and
love around the world starting August 11th and running through October 1st.

The project Love Sees No Color, is the brainchild of renowned music artist,
philanthropist, and peace activist Nassiri, who is releasing the album “Love Sees No
Color – World Peace Collection” on September 16th.

The record was recorded during Nassiri\'s world tour that saw the artist performing
in over 18 countries, sung by thousands of children in fifteen different languages,
and features Eleven other tracks on the CD that were recorded in the artist\'s home
town of Las Vegas, Nevada.

To coincide with the release, MMC’s Vice President of Business Development Jamie
Ashe developed a vision along with MMC Vice President Eric Willis to create a
cutting edge campaign that finds unprecedented moves being put into motion including
over 200 million advertising impressions over 300 exclusive Media Mayhem properties
while spreading over 10 million over the air (OTA) transfers via mobile phones
across multiple telecom networks.

“This was a concept I was discussing with Eric Willis a few weeks ago when the
opportunity rose for Media Mayhem to work with Nassiri,” says Jamie Ashe.

“We got to thinking about the timing of the 2008 Olympic Games in Beijing; as well
as a number of other pressing events around the world and we wanted to be part of
something positive out there and this is Media Mayhem’s way of doing our part to
raise awareness that love is blind and sees no color,” says Willis.

Beginning September 16th, the MMC network in every genre, city, and specific
vertical will turn to the Love Sees No Color Release Day campaign.

“We are throwing the whole ball of wax into this campaign,” says Eric Willis. \"We
will have text messaging, blogging, viral elements with a pass the message forward
component that will give visitors the opportunity to say one thing to the world,
what would their message be? The messages will trigger audio and video ads and pass
their message to another one of the MMC sites. Visitors will then color the network
from black and white then back to color as the messages get passed around the
world.”

“It’s a really brilliant concept and something that will be moving and powerful,”
says Ashe.

The campaign will include the usage of downloads, ringtones, quizzes, surveys, and
music feeds which will be initiated as more users light up the network throughout
the day.

Peace Records who represents the Nassiri Music Label, has gone a step further and
announced that 100% of all proceeds from the sale of his world peace collection will
go to charity.

“I believe that it is important to reach out to the people in need and that is why I
have decided to donate not just a portion, but ALL of THE PROCEEDS to charity,” says
Nassiri.

The CD/bonus DVD of Love Sees No Color will be available for purchase at retailers
nationwide and digitally on September 16th.

About Media Mayhem - www.mediamayhem.com

Media Mayhem\'s slogan of \"Fusing Experience, Strategy, Technology and Drive\"
describes a full-service advertising representation firm. Services include online
and offline marketing, and event sponsorships. The company specializes in building
lifestyle-based advertising solutions for clients and engaging consumer audiences
through branded film, music, art, fashion, sports, technology, entertainment and
lifestyle experiences, across niche vertical markets.

Media Mayhem is a firm that goes far beyond a typical online advertising network.
All publishers are represented on an exclusive, site-specific basis allowing
advertising clients to customize their advertising and media buys. Clients pick and
choose individual web sites to meet their campaign\'s target demographic. MMC engages
trade and consumer media by leveraging access and relationships to position clients
directly with the key elements that drive popular culture and create new markets of
opportunity.

Media Mayhem
1749 14th Street
Santa Monica, California 90404
310.478.7358

About Nassiri - www.nassiri.com

Fred Nassiri, is an international songwriter, recording artist and philanthropist,
and is dedicated to spreading a message of peace, love and healing through music.
His songs are an eclectic mix of melodies, which transcend all ages, genders and
religions to bring love, peace, hope and unity to the world.
Press Release Submission By PressReleasePoint(http://www.pressreleasepoint.com)

Contact:

Douglas Maher
Media Mayhem
1749 14th Street
Santa Monica, California 90404
310.478.7358
pr@mediamayhem.com
http://www.mediamayhem.com

Web Site: http://www.mediamayhem.com

Contact Details: Douglas Maher
Media Mayhem
1749 14th Street
Santa Monica, California 90404
310.478.7358
pr@mediamayhem.com
http://www.mediamayhem.com